In a move welcomed by Ofcom, six UK mobile service providers have published their Principles of Good Practice for marketing mobile broadband services. by Teresa Cottam
by Teresa Cottam
Now more than ever, if your customers feel ripped off they’re going to walk away. Moneysaving is the trendy new thing to do, so CSPs urgently need to follow the supermarkets and start aligning their offers to the zeitgeist.
by Teresa Cottam
News out of Mobile World Congress is that the UK’s cellcos have been tracking usage of the mobile internet for the last 12 months and are now going to sell the data to advertisers.
by Teresa Cottam
Danny Dicks from Innovation Observatory forwarded an interesting story to us from Total Telecom today. See UK mobile operator’s future hangs in the balance. The headline leads you to believe that one of the UK’s mobile operators’ future is in the balance; but then read on. Nick Wood is writing up from a Frost and Sullivan webcast in which Sharifah Amirah (principal analyst, ICT Europe) apparently states that “There may be one too many mobile providers in the UK market.” Read more…
