Labels may not be uppermost in your mind, but what we call our little corner of the IT industry is actually quite important. by Teresa Cottam
A story about teen intern Matthew Robson made a brief flutter across the UK news yesterday. His teenage perspective on media and telecoms caused a small sensation in the City, with Morgan Stanley saying it will have an influence on tech shares. The good news for Matthew, however, is that telecoms firms have pretty much got it covered. by Teresa Cottam
So you’re just getting started on Twitter and you want to build a community around you, you’re also interested in who else like you might be out there. To help you find other telecoms players we’ve started a directory of telecoms twitterers. By Darran Clements
In a move welcomed by Ofcom, six UK mobile service providers have published their Principles of Good Practice for marketing mobile broadband services. by Teresa Cottam
‘Is Twitter useful or is it just a fad’ is the current debate on a lot of marketing blogs at the moment. Teresa Cottam looks at how the telecoms community can benefit from using Twitter.
Will code of practice cure concerns?
4 March the Internet Advertising Bureau launched a new code of practice for behavioural advertising, but will it be enough to cure consumers’ concerns or did the industry wait too long to seek help?
by Teresa Cottam
In part one of this article we looked at the increasing demand for ‘value for money’ in all aspects of life, and how this is relevent to telecoms CSPs. In the second part of this article we consider what can be done quickly to address this and then look at the changing role of telecoms marketing and how this is being supported by new technology. by Teresa Cottam
by Teresa Cottam
Now more than ever, if your customers feel ripped off they’re going to walk away. Moneysaving is the trendy new thing to do, so CSPs urgently need to follow the supermarkets and start aligning their offers to the zeitgeist.
by Teresa Cottam
An interesting story appeared in The Telegraph yesterday under the title YouNoodle launches an early warning system to discover the next big business venture. YouNoodle launched a new tool that uses algorithms to rate the news coverage generated by start-ups – encompassing a wide range of media including traditional media, online news and blogs, and social networking sites. The results indicate the potential and growing value of the start-up. The advent of this tool – and undoubtedly there will be other companies doing something similar – raises the marketing stakes once again for tech start-ups.
The YouNoodle story got picked up by a respectable number of newspapers over this side of the pond – including The Telegraph and The BBC – so the firm is obviously no-noodle when it comes to PR.
by Teresa Cottam
News out of Mobile World Congress is that the UK’s cellcos have been tracking usage of the mobile internet for the last 12 months and are now going to sell the data to advertisers.
