In a move welcomed by Ofcom, six UK mobile service providers have published their Principles of Good Practice for marketing mobile broadband services. by Teresa Cottam
We’ve been talking for a while now about transforming the efficiency and agility of our service assembly. And you may recall there was that catalyst – the Product Service Assembly initiative – a while ago that promised to do just that for us? Well if you’ve found yourself wondering ‘whatever happened to that?’ you might like to know that Network Cadence, Comptel and Qwest are just about to reveal all by demonstrating the new Service Model catalyst at Management World Nice. by Teresa Cottam
Will code of practice cure concerns?
4 March the Internet Advertising Bureau launched a new code of practice for behavioural advertising, but will it be enough to cure consumers’ concerns or did the industry wait too long to seek help?
by Teresa Cottam
