It’s always quite interesting to hear what other people in the industry think about your job. Industry analysts are the source of many urban legends doing the rounds, both intentionally and otherwise. So what’s the truth about industry analysts? by Teresa Cottam
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It’s Friday 13th, it’s the middle of a recession – oh we could hide our heads under the covers until it all goes away or we could do something new, bold and exciting!
by Darran Clements and Teresa Cottam
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Categories: Analysts, M&A, Telesperience Tags: analyst relations, Business, commercial experience, customer experience, Danny Dicks, Duncan Chapple, Gordon Davies, Innovation Observatory, Lighthouse AR, Mike Frayne, Pete Sokoloff, podzine, Sokoloff Co, Steve Chase, Sun, Telarix, telecoms, telecoms M&A, Telesperience, Volubill
Ultimately analysts live or die by their independent thought and ethical behaviour, says Teresa Cottam.
Earlier this year there was a fairly heated debate on internet sites and blogs about the real level of independence of IT analysts. In case you missed this, it was kicked off by an article entitled ‘Vendors Still Paying For IT Research That Flatters Them’ by Lee Gomes in the Wall Street Journal. Read more…
Categories: Analysts, Marketing, Telesperience Tags: analyst, babworth, Business, Business model, Ethics, independence, Marketing, Telesperience, Wall Street Journal