Microsperience

A survey from OnePoll.com reveals widespread dissatisfaction with the customer service provided by the UK phone industry. BT says it’s “twaddle”. So what can we learn from this about the Telesperience? by Teresa Cottam

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In a market such as the UK that’s fast reaching saturation and where competition based on price has largely run its course (and has certainly run out of margin), it’s challenging for communication service providers to find USPs to differentiate their service offering. But could consumers’ concerns about telecoms security be the elusive differentiator they’ve been looking for. by Teresa Cottam

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According to our quick straw poll on LinkedIn, it seems likely…

By Teresa Cottam

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